How strategic content can enable innovation in large, mature, and complex organizations to expand the scope of their market penetration.
Mature companies have built up momentum that is difficult to change. Systems and processes rule a maze of levels of complexity as the organization moves forward like a well oiled machine - twenty four seven. Tactical personnel are outnumbered by system and strategic personnel, who strive to enhance the stability of the complexity. New systems are developed rapidly to control entropy. So why are the young aggressive companies always out there trying to sell to the customers? No company is too large to fail, and those who can not innovate and move fast enough to avoid being eaten up by all the little hungry competitors will fail.